They’re man’s (and woman’s) best friend. They’re our constant companions in life. Their unconditional
adoration can see us through the worst of times while their infectious zeal for life can make the best
of times even better. Let’s face it… Dogs are awesome. They give so much to us and ask so very little
in return. It’s only right, then, that we want to do the best by our four-legged friends and the planet as
a whole. Ethics are playing more and more of a part in our lifestyles these days. After all, how could
they not? In the digital era, we’re more aware than ever. We can no longer turn a blind eye to the
impact that the decisions we make as consumers can have on the world around us and the other
people and creatures that we share it with.
